Case study
British Equestrian
We had the fantastic opportunity to work together with the British Equestrian Federation internal comms team to create an Equity, Diversity and Inclusion campaign for their internal comms and how best to recognise, resolve and reframe EDI issues within their organisation. We created the design and branding for the campaign along with 5 short animated films highlighting different specific issues, with video and eLearning courses also actively being discussed to further the campaign.
The animated films were aimed at, and have been delivered, to all 20 member bodies as part of an internal campaign to highlight EDI issues. The campaign launched in February 2026 and runs for the forseeable.
We couldn't be more happy to be part of such a great project. The true human nature and sense of building a stronger community really sit a the heart of what we are about at inspire.
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Their experience really stood out, and we can see a clear opportunity to grow this into something bigger – potentially even an e-learning resource in the future. We appreciated their flexibility and ideas for evolving the campaign, including the option to bring in more lived experiences, case studies, and stats to build depth over time.
Amy Dobbins | Project and Inclusion Co-Ordinator
British Equestrian
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How we translated EDI principles into clear, behaviour-led storytelling
From the outset, the ambition was not just to explain Equity, Diversity and Inclusion, but to make it actionable. We structured the five short films around a simple but powerful narrative device: What, How and Why. Each film first highlighted a real-world challenge within equestrian environments, then demonstrated the right behaviours, before grounding it in the wider purpose of inclusion. By keeping the films to 60 seconds and tightly focused, we ensured clarity and memorability without overwhelming the audience.
This approach transformed EDI from abstract policy into practical, everyday action. Viewers were not simply told what inclusion meant — they were shown how to recognise it, reframe situations and respond confidently.
How we designed for accessibility from the ground up
Accessibility was not treated as a final checklist item; it informed every creative decision. We adopted clear typography, high contrast colour palettes and simplified visual compositions to ensure readability across devices and settings. Narration was concise and structured, avoiding unnecessary complexity. Subtitles and transcripts were built in as standard.
The illustrations were intentionally relatable and grounded in real equestrian settings, helping viewers see themselves in the scenarios. By reducing visual noise and focusing on clarity, the films remained inclusive not only in message, but in delivery. The result was content that aligned with accessibility best practice while remaining warm, human and engaging.
How we brought inclusion to life through diverse characters
Rather than relying on abstract messaging, we placed a diverse cast of characters at the centre of the campaign. We created riders, staff and stakeholders representing different ages, ethnicities, abilities and lived experiences, ensuring the films reflected the real breadth of the equestrian community. Each scenario was grounded in everyday environments, avoiding tokenism and modelling positive behaviours in context. By making representation the narrative device, inclusion became visible, human and credible — not just a policy message, but something audiences could recognise and act on.